Ruby Event Center is a new event venue at 4591 Livermore Outlets Drive in Livermore, CA, hosting weddings, corporate events, parties, conferences, and cultural celebrations for the Bay Area. Opening a venue creates three software problems at once. The website has to look as premium as the space and turn visits into booking inquiries. The venue also hosts its own ticketed events — and selling those through a third-party ticketing platform means per-ticket fees and someone else owning the customer relationship. And every inquiry, whether it arrives through the website or as a walk-in, needs one place to land, so the team can track leads, confirm dates without double-booking the hall, and see ticket sales next to venue bookings. Stitching that together from off-the-shelf tools would have meant three disconnected systems. Naqvix built it as one platform.
Ruby Event Center
Website, Live Ticketing, and a Custom Booking CRM for Ruby Event Center
The Challenge
The Solution
We designed and built the whole stack on Laravel with MySQL, server-rendered for speed and SEO, with Bootstrap on the front end.
The public site presents the venue — hero carousel, services, gallery, testimonials, and contact — and funnels visitors into a booking modal that captures event type, preferred date, time slot, and guest count. Even the date picker is on-brand: flatpickr, restyled to the venue's gold branding.
Live ticketing runs at /tickets. Each ticketed event shows its price and a real-time remaining-ticket count backed by actual inventory — a real concert is on sale through it right now. No third-party ticketing platform, no per-ticket fees.
The custom admin is where the venue operates day to day:
- Dashboard — bookings, leads, and ticket sales at a glance
- Leads CRM — every inquiry becomes a lead with a pipeline status and an activity timeline, whether it came from the website or a walk-in
- Bookings — a filterable list plus a calendar view, so date conflicts are visible before they happen
- Ticket events — create events with price and capacity, then track tickets sold and revenue per event
- Role-based users — staff accounts scoped to what each person needs
Results
The platform is live and running the venue end to end. Booking inquiries submitted through the site land directly in the Leads CRM with a status and activity history, alongside walk-in leads — nothing lives in an inbox. The calendar view gives staff a single answer to "is that Saturday free?", and the bookings list keeps every confirmed event's details in one place. Ticketing is doing real work: a live event is on sale through /tickets today, with inventory counting down in real time and revenue tracked per event in the admin — money that would otherwise leak to a ticketing middleman as fees. Because Naqvix built the website and the back office as one system, there is no sync problem to manage: what the public books is what the staff sees.
Deliverables
Technologies
Project Screenshots
“We are absolutely blown away by the website design—it perfectly captures the elegance of our venue. But what Naqvix built behind the scenes is what truly changed our business. The custom CRM tracks every lead, manages our event calendar, and organizes all client queries in one place. It is a brilliant, seamless system that makes booking and managing events effortless”
Abdullah, CEO of Ruby Event Center
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