Roadsider Inc. is a Silicon Valley B2B SaaS company — founded in 2019, headquartered in Newark, CA, and funded through a Netcapital raise — selling an all-in-one roadside assistance platform: cloud dispatch, automated invoicing, live GPS fleet tracking, lien processing, and payments for towing companies, at a flat $49.95/month. The product was in good shape: the driver app, Roadsider Tools, is live on both app stores, and Roadsider reports 40% faster response times from its AI-assisted dispatching. Distribution was the constraint. Selling software to towing operators is outbound-heavy work, and the sales team was running it without a system — no unified pipeline, no way to attribute leads to the motor clubs and channels that produced them, and no role separation between reps and management. Roadsider needed sales infrastructure, and the operating capacity to actually use it.
Roadsider
Building Roadsider's Sales Engine: Custom CRM, AI Outreach, and Growth Operations
The Challenge
The Solution
Naqvix's engagement with Roadsider is ongoing and spans engineering and revenue operations.
Web platform work. We work on Roadsider's Next.js marketing platform — the features page, the $49.95/mo flat pricing page, and the co-branded AI dispatch page with partner Towing Forward, covering 24/7 call answering and AI-assisted dispatching.
A custom sales CRM, built from scratch. The core engineering deliverable is Roadsider's internal sales CRM — Next.js and React on the front end, Node.js and MongoDB behind it, with Recharts powering the dashboards:
- A lead pipeline currently managing 683 leads, each with a stage and status
- Motor-club attribution, so every lead traces back to the channel that produced it
- Role-based team access, separating what reps, managers, and leadership see and do
- Dashboard charts of lead volume and pipeline movement
Sales and growth operations. Naqvix also runs part of the outbound motion itself: AI-powered sales outreach that drafts and sequences contact at scale, and a BPO team making live sales calls — with every conversation landing in the CRM we built, not in a spreadsheet. Around that core, we manage Roadsider's social media, provide ongoing technical support, and run SEO on the marketing site.
Results
The CRM is in daily use with 683 leads under management, giving Roadsider's leadership a single pipeline view where there previously was none — and motor-club attribution now answers which channels actually produce customers. Because outreach, BPO calling, and lead tracking all run through one system, a conversation started by a Naqvix caller is the same record a Roadsider rep later closes. On the product side, Roadsider's own company-reported traction — cited in its Netcapital raise — includes 6,000 service requests and over $1M in transactions processed by September 2024, and 18 towing companies signed by early 2025. Those figures are Roadsider's; Naqvix's job is the sales engine built to keep them growing. The engagement remains active across outreach, support, social, and SEO.
683
Leads under management in the custom CRM
$49.95/mo
Flat SaaS pricing we support
Deliverables
Technologies
Project Screenshots
“Working with Naqvix was transformational for Roadsider. We already had a strong product, but we needed the right operational ecosystem to scale it. Naqvix didn't just build us a stunning website; they understood our deepest business operational challenges. The bespoke SaaS CRM and lead management system they developed has completely streamlined our sales process, giving us visibility and control we never had before. Their integrated marketing efforts accelerated our lead volume instantly. It’s rare to find an agency that delivers on strategic vision and granular execution like Naqvix.”
Ajmal Sardar | CEO, Roadsider
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