Pure Foods Network: One Commerce Platform for Shoppers, Wholesale Vendors, and the Back Office

Food & Beverage E-commerceUnited Statesdemo

Pure Foods Network homepage hero with a globe and orbiting origin-country badges

The Challenge

Specialty food commerce rarely fits the single-storefront mold, and Pure Foods Network's model spans three very different audiences. Retail shoppers buy premium oils, honey, and spices on the strength of where they come from — so every product needs its origin story front and center. Wholesale buyers expect trade pricing and minimum order quantities, not a retail checkout. And behind both sits an operations team that has to keep products, categories, orders, vendors, and inquiries organized.

Naqvix designed and built one platform that serves all three audiences natively: a consumer storefront, a vendor portal, and an admin back office sharing a single catalog, with a pricing engine that handles flat, tiered volume, and contact-for-price models.

The Solution

We engineered the platform as three connected surfaces on one Next.js codebase.

Consumer storefront — a catalog of 24 products across 10 curated categories with origin-country storytelling on every card; filters by category, price bucket, and 21 origin countries with four sort options and pagination; product pages with farm-level sourcing narratives, ratings, and related products; and a cart drawer with live count and free-shipping-over-$75 trust badges.

A pricing engine with three models — flat pricing, tiered "From $X" pricing with volume discounts and a live order calculator on the product page, and contact-for-price inquiry products that route to the inquiries module instead of the cart.

Vendor portal — a wholesale program landing page, vendor login, and a wholesale catalog showing retail vs. wholesale pricing side by side with per-product minimum order quantities. The vendor dashboard tracks order statistics through the paid → dispatched → delivered lifecycle.

Admin back office — a KPI dashboard plus dedicated modules for Products, Categories, Orders (separate retail and wholesale views), Vendors, Inquiries, Countries, and Reports & Analytics — including a vendor approval queue so new wholesale accounts are reviewed before they can transact.

Results

Pure Foods Network runs today at pfn.naqvix.com as a complete, working commerce ecosystem — a production-grade platform build Naqvix designed and engineered end-to-end.

Every flow works in sequence: a shopper filters the catalog by origin country, reads a product's sourcing story, watches a tiered-pricing calculator update with quantity, and checks out through the cart drawer. A wholesale buyer enters through the vendor program, sees trade pricing and MOQs beside retail prices, and tracks orders through dispatch and delivery. The operations team manages the entire catalog, both order channels, vendor approvals, and inquiries from a single back office.

The result is a reference architecture for multi-audience food commerce: one catalog, three purpose-built experiences, no third-party marketplace dependency.

Distinct audiences served natively — shoppers, wholesale vendors, admins

Pricing models in one engine: flat, tiered volume, contact-for-price

Origin countries filterable in the catalog

Products across 10 curated categories at launch

Deliverables

Consumer storefront with origin-country merchandising and cart drawer

Multi-model pricing engine (flat, tiered volume discounts, contact-for-price)

Vendor portal with wholesale catalog, retail-vs-wholesale pricing, and MOQs

Vendor dashboard with paid-to-delivered order lifecycle tracking

Admin back office: products, categories, orders, vendors, inquiries, countries, reports

Vendor approval queue and inquiry management

Technologies

Next.js 16ReactTailwind CSS

Project Screenshots

Pure Foods Network featured products grid with origin-country badges on each card

Pure Foods Network catalog filtered by category, price bucket, and origin country

Pure Foods Network shop catalog with filter sidebar, sorting, and pagination

Pure Foods Network product page with tiered volume-discount table and live order calculator

Pure Foods Network product detail page with sourcing story, ratings, and related products

Pure Foods Network cart drawer with live item count and added-to-cart toast

Pure Foods Network wholesale vendor program landing page for business buyers

Pure Foods Network vendor portal login split-screen

Pure Foods Network wholesale catalog showing retail vs. wholesale pricing and minimum order quantities

Pure Foods Network vendor dashboard with order statistics and order lifecycle table

Pure Foods Network vendor dashboard overview for wholesale account holders

Pure Foods Network admin dashboard with KPI cards and management sidebar

Pure Foods Network admin dashboard KPIs with the vendor approval queue

Pure Foods Network admin products management table

Pure Foods Network admin orders module with separate retail and wholesale tabs

Pure Foods Network admin categories management view

Pure Foods Network admin reports and analytics module

Pure Foods Network admin origin-countries management grid

Pure Foods Network admin inquiries module for contact-for-price requests

“Managing international food imports alongside a multi-vendor retail model is incredibly complex. We didn't just need a website; we needed an operational brain for our business. Naqvix delivered an exceptional e-commerce platform integrated seamlessly with a custom CRM. Now, we track every import, every vendor, and every unit of stock in real-time. It has completely modernized how we operate.”

Ajmal Sardar, CEO of Pure Foods Network