Zoning tells a developer what they may build on a parcel. It does not tell them what they should. A zoning lookup returns one number, the maximum, and on many Phoenix parcels the maximum is a trap: setbacks step with both the adjoining district and the height of the building, so on a lot that adjoins residential the second storey can take back more floor plate than it adds. A broker quoting the maximum FAR is quoting a building that cannot be built and cannot be parked.
The first pass of a feasibility study normally takes an analyst days: geocode the address, pull the parcel, read the district, work the envelope at each storey count, size each scheme so its parking fits, then run a pro-forma for every option.












